Mark Fleischmann

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Mark Fleischmann  |  Oct 02, 2007
Viewers who watch high-def commercials are more likely to remember brands, buy stuff, and have a good time than viewers of standard-def commercials, according to a recent survey.
Mark Fleischmann  |  Aug 07, 2007
Toshiba isn't wasting any time in unveiling the latest generation of HD DVD players. The third-gen line is already listed on Amazon and a press release now lists official ship dates in the fall.
Mark Fleischmann  |  Jul 18, 2006
HD DVD has adopted a Thomson-developed technology that would insert simulated film grain into high-def movie releases. The problem: Digital video compression codecs tend to lose the natural grain in film-based cinematography. The, um, uh, solution: "Thomson has come up with a way that allows the film grain to be put back, or at least simulated, into the movie after it's been compressed and decompressed," says Gavin Shutz of the Society of Motion Picture and Television Engineers. Film Grain Technology™ will appear in two HD DVD players from Toshiba and one from RCA. It has also found its way into Sonic Solutions HD DVD production tools. So even if you shun the fakery in players, it will still find its way into at least some movie titles. OK, I haven't seen it yet, but isn't fake film grain the aesthetic equivalent of artificial edge enhancement? What ever happened to the idea of reproducing the source as accurately as possible?
Mark Fleischmann  |  Apr 27, 2006
As tired as I am of hyping HD DVD and, um, that other one, the Toshiba-championed format will take a huge step forward on May 9 with Warner's first dual-format title. Rumor Has It will have high-def HD DVD on one side and standard-def DVD-Video on the other. What's great about it is that you can start building your HD DVD library now without having to spring for first-generation hardware, which is both feature-light and probably destined for price drops before year-end. The backward-compatibility move is reminiscent of hybrid SACD, which includes high-res audio on one layer and standard CD audio on the other. That helped SACD trump DVD-Audio, and the horrible DualDisc hasn't done much to help DVD-A to catch up. Of course, the format war undermined both of those formats, and HD DVD and Blu-ray seem headed in the same downward direction. But I must add: Only one of my systems is SACD-compatible, so I play both layers of my dozens of SACDs quite often. So there!
Mark Fleischmann  |  Feb 22, 2006
Manhattan's Upper West Side is home to many world-class attractions—Lincoln Center, the Museum of Natural History, and the Fairway cheese department, to name just a few—but electronics-industry press events are relatively rare. Yet there I was, a 15-minute walk from my apartment, in a store full of reporters getting Toshiba's marketing message about HD DVD. The event at P.C. Richard & Sons was day one of a 40-city roadshow that will be repeated in stores throughout the country. The highlight of the presentation was a split-screen comparison of high- and standard-definition material, including a boat that glided from one side of the screen to the other, acquiring depth and detail along the way. Consumers had already placed orders that day for players to be delivered in the last week of March, we were told. Contrary to a rumor reported here, an interim agreement on encryption keys will allow hardware and software manufacturers to move forward in tandem. Still unanswered are the two big questions: (1) Can either HD DVD or Blu-ray prosper in a format war? And (2) what impact will the down-res of component video output have on owners of early-generation HDTVs? Toshiba has a new HD DVD website here and Darryl Wilkinson offers more details here. I, however, got the free long-sleeved HD DVD T-shirt, available in a choice of emerald, rose, and blue-grey. Word up, Blu-ray people—this is going to be a hard T-shirt to beat.
Mark Fleischmann  |  Feb 19, 2008
The format war between Blu-ray and HD DVD has ended with an official statement admitting HD DVD's defeat.
Mark Fleischmann  |  Jan 18, 2007
The first pirated material from an HD DVD has been posted on BitTorrent. This latest battle in the digital rights management war began a month ago when a blogger told the world he'd hacked AACS, the DRM that protects both HD DVD and Blu-ray, as a means of getting the player to work with his DVI-in TV. Because AACS involves both firmware in the player and an encryption key in each disc, his BackupHDDVD utility was worthless without the keys. But now people are posting the encryption keys on the net and HD DVD is officially insecure. Blu-ray is not as badly affected, because it adds a second layer of protection called BD+. The news overshadows other recent HD DVD gains, including its first triple-layer 51GB disc and its embrace by the adult video industry.
Mark Fleischmann  |  Feb 28, 2008
Don't look for Jerry Seinfeld's forthcoming Bee Movie on Blu-ray--at least, not for awhile. DreamWorks Animation can't release anything on Blu-ray yet, having been, ah, stung by an agreement signed with Toshiba. The 18-month exclusivity pact, which began last summer, obligates the studio to release on HD DVD in exchange for millions of promotional dollars.
Mark Fleischmann  |  Feb 19, 2008
Today Toshiba announced that it will discontinue marketing HD DVD players. What do you think will happen next? Will you buy a Blu-ray player? Do downloads look more attractive? And finally, those of you who have tried both HD DVD and Blu-ray, which offered the better user experience? Weigh in and tell us what you think. After all, it's your opinion that will determine what happens next in this epic saga.
Mark Fleischmann  |  Feb 15, 2008
A Hollywood trade publication suggests that the end may be near for HD DVD, quoting a combination of on- and off-the-record sources. Update: That report has been confirmed by two other news outlets. See last graf.

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