Whatever the HD DVD people are doing with their voodoo dolls, it seems to be working. Blu-ray is enduring its first defective-product scandal, with discs breaking out in spots.
Blu-ray is making new friends at a healthy pace, according to figures from the NPD Group, while DVD is dead in the water.
Fifteen percent of U.S. households used a Blu-ray player in a six-month period spanning 2010-11, a big improvement from nine percent in 2009-10, while the percentage using DVD remained unchanged at 57 percent. So while Blu-ray remains behind DVD, it is catching up.
Will the list prices of Blu-ray player prices drop from current levels in time for the holidays? Yes, says one struggling brand. No, says the standard bearer.
It took only a week after Warner defected to the Blu-ray camp for the latter to establish a more commanding position in the market, according to the NPD Group.
Bits of debris from the HD DVD explosion continue to hit the ground. Among the possible consequences are lower Blu-ray pricing and an Xbox drive--though not right away. And at least one retailer appears to be holding out a helping hand for consumers who invested in the wrong format.
Sales of Blu-ray titles have decisively pulled ahead of HD DVD sales. Nielsen VideoScan figures for the week ended February 18 gave Blu-ray a 65 percent share of the market. HD DVD had been faster out of the gate and had maintained its initial sales lead throughout most of 2006. But Blu-ray made its move shortly after Christmas, buoyed by sales of Sony PlayStation3 game consoles. Blu-ray also has more titles print, at 179 vs. 163, though that's a pittance compared to regular DVD and several video download services. The format war is still on and both formats are still struggling for survival. Progress has come in the form of combi players and lower hardware prices. Chin up, high-def disc lovers.