The demand for mass-market audio products is moving deeper into wireless territory and the smart money is moving with it. Bose, perhaps the epitome of smart money, is moving in that direction too. The key point of yesterday's press event was not so much the introduction of a new product—though there was one—but the development and extension of the Bose wireless strategy.
Bose sets its sights on kids eight years and older with the BOSEbuild Speaker Cube. The 4.75-inch cube comes as a kit with eight silhouette covers, side panels, speaker panel, control panel, power supply, speaker magnet, voice coil, and 40 clips.
Like two pit bulls tussling over a piece of rotten meat, CEDIA and Bose have been at war over the right to use the word "lifestyle." The U.S. Patent and Trademark Office has finally ruled that Bose may not prevent CEDIA from using the déclassé cliché.
Up to now Bose has been primarily an audio company. But the speaker-industry colossus is moving into new territory with the VideoWave, its first video display with integrated audio system.
Bose aggressively downsized satellite speakers long before it became fashionable. The new Lifestyle 650 system continues the campaign with the OmniJewel, Bose's smallest satellite yet.
Dr. Amar Bose will donate the majority of his company's shares to the Massachusetts Institute of Technology, where he has been both student and teacher.
The 81-year-old founder of the Bose Corporation graduated with MIT's class of 1951, eventually taking bachelor's, master's, and Ph.D degrees. He joined the faculty in 1956 and taught electrical engineering until 2001. In a letter to his employees, Dr. Bose cited his debt to Professors Y.W. Lee, Norbert Wiener, and Jerome Wiesner.
Price: $1,200 At A Glance: Well-balanced performance • Kortec soft-dome tweeters, ceramic glass fiber woofer cones • Glossy side panels enhance appearance
Born and Reborn
Loudspeaker manufacturers are born and then, in some cases, reborn. Although rebirth doesn’t necessarily ensure continued creativity or even longevity, some speaker makers thrive in their new incarnations. That’s what happened to Boston Acoustics. It was born as an independent company in 1979, was reborn in 2006 as a speaker brand following acquisition by D&M Holdings (the same company that markets Denon and Marantz), and is now healthier than ever.
Price: $880 At A Glance: Super-smooth-sounding top end • Spacious, big-sounding midrange • Compact form factor • Modest price
There are two schools of thought about speaker design for movies and music. The purist approach is that the fundamentals of performance affect both equally—what’s good for music is good for movies and vice versa. On the other hand, the pragmatic approach calls attention to the differing demands of movies versus music, suggesting that your choice of speaker should be optimized for one or the other, whichever you care about more.
The people at Boston Acoustics couldn't resist assembling a bunch of their colorful Horizon speakers into a chandelier (and we couldn't resist taking a picture of it). Injection-molded plastic enclosures, shaped to maximize the front and minimize the back, are braced both by the molding and by MDF. Complete 5.1 systems range from $499-700 with black or white grilles plus optional grilles in eight other colors for $19-100 depending on size. Boston also showed the SoundWave cubes, which stand on one of their corners, in seven colors for $99 each. They're indoor/outdoor.
Look carefully at the HSi-430 in-ceiling speaker at the Boston Acoustics booth and you'll see the slot-shaped vent holes just outside the surround. This one has a round grille but there are also square-grille and subwoofer versions, all selling for $250/each. Boston has added a skinny tower to its Reflection line, the RS326, $1000/each. And its TVee Model 30 bar earns its $600 pricetag with separate EQ modes for both music and TV/video soundtracks. It has built-in Dolby Digital (but not DTS 5.1) decoding, which should at least suit ATSC broadcasts which use DD.