The CALM Act was a great idea: Tame blaring TV ads by mandating technology that would keep them at approximately the same level as programming. Then the idea became legislation. Now the legislation has become technology. And before long, the technology will become products.
At this week's National Association of Broadcasters meeting in Las Vegas, the technologies are surfacing at an exhibit called CALM Place. They include audio mixing, loudness monitoring, loudness control, loudness processing, program optimizing, and more. Eventually this stuff will find its way into program production and broadcast equipment.
Sponsored by NewTek, maker of the TriCaster portable streaming-video production system, the second annual Broadcast Minds roundtable at NAB offered a lively panel discussion about video production in the online era. Joining the panel was (left to right above) Leo Laporte, whose TWiT network is the official webcaster of the NAB show; Steve Hellmuth, executive vice president of operations and technology for NBA Entertainment; moderator Eric Schumacher-Rasmussen, editor of Streaming Video magazine; Mark Fratto, director of athletic communications at St. John's University in New York; and Adam Corolla, well-known comic who was introduced as having the most downloaded podcast in the world.
Another session in the Content Theater was presented by Julian Napier and Phil Streather, the director/editor and producer, respectively, of Carmen in 3D, the first live opera to be shot in stereo. Also on hand was Bob Mayson, president of the consumer-electronics division of RealD, which co-sponsored the project with the Royal Opera House in London.
One of the sessions in the Content Theater was presented by 3net, the 24/7 3D channel co-created by Imax, Discovery Channel, and Sony and currently available on DirecTV. In addition to the big projected image, six 42-inch Sony monitors located along the walls were showing the same content so we could see what it looks like on a typical home display, for which 3net's original content is designed.
Today, I attended a couple of sessions on 3D in what is called the Content Theater. The material was displayed from a Sony 4K digital-cinema projector using a dual-lens RealD polarization system projecting different 2K sections of the imager for the left and right eyes. The polarization-preserving, perforated screen was from Harkness and measured 24x13 feet.
Panasonic's 152-inch 4K plasma is nothing new, but it never fails to impress, especially when seen next to a person, in this case PR rep Courtnee Coburn. CTO Eisuke Tsuyuzaki told me some people have actually built a house around this monster!
