Signals

When we think of audio companies, images of tall buildings, rows of cubicles, and loading docks usually come to mind. And it’s true that many audio companies are still like that. But a more contemporary image of an audio company would be you in your pajamas. You see, technology manufacturing isn’t what it used to be.

Everyone is familiar with virus attacks on PCs and Macs. We take precautions to minimize the risk - making sure the firewall is up, keeping our antivirus software up to date, and not clicking on scary attachments. We are perhaps less vigilant with virus attacks on our phones. Of course, the danger is just as scary. Adding even more anxiety is a new virus called Stagefright that can be embedded in MP3 and MP4 files.

As you may have noticed, things are becoming more complex. Blame Moore’s Law, or whatever. But things are complicated. To help us manage that complexity, companies are devising even more complicated things that give us, the human users, the illusion of simplicity. However, a recent Google patent application, aimed at simplifying the operation of things like home entertainment systems, is just downright creepy.

Some inventions are unquestionably awesome and tremendously useful. Things like the steam engine, electric battery, electric light, radio, internal combustion engine, and transistor were truly transformative. Other inventions are uber cool, but for some reason find it tougher to break through to broader application. Case in point: sound from ultrasound; more specifically, the generation of audible sound from modulated ultrasonic beams.

The TV business is lousy, right? Companies are getting out of that market like it was a house on fire. Just last week, we reported that Sharp is leaving the Americas. It sold its Mexico plant and name and rights to Hisense for a measly $23.7 million. Sharp follows Toshiba, Hitachi, Pioneer, Mitsubishi, Philips, Magnavox and Thomson in divesting and selling its TV interests for fire-sale prices. The TV business is lousy, right?

So, how would you like to buy a piece of a TV company?

If you have a home theater, it's easy to see that commercial movie theaters are both your friends, and your enemies. On one hand, without them and the billions of dollars they generate, movie studios would never spend the hundreds of millions of dollars required to make a movie. We owe the content we watch at home to the commercial theaters. On the other hand, adversarially, these theaters get first dibs on all content, and we must impatiently wait for home media to eventually appear. Don't like waiting? Well, if things work out, you soon might be able to cut in line.

Without a doubt, it is a cheesy idea. On the other hand, at least it doesn't cost a lot of dough. Pizza Hut Hong Kong is selling pizza in a specially designed Blockbuster Box. Figuring that movies and pizzas go together like, well, mushrooms and pepperoni, the cardboard box can be rigged to project movies played on your phone. Yes—you read it right—a pizza box that projects movies.