You might not know this, but I’ve dabbled in the screenwriting of commercial motion pictures. Perhaps you’ve heard of some of them: The Usual Suspects, Fargo, Titanic, Gladiator, No Countryfor Old Men, The Hurt Locker. Well, okay, so I didn’t write any of those, but if I hadn’t been so busy surfing the Web every day, I probably could have.
I have two cars but only a one-car garage. As you might expect, my favorite car (a red 1968 Porsche 911 Targa) gets the garage. Plus, since it’s vintage, it deserves indoor parking. From a performance standpoint, that car is still impressive. It’s lightweight, with lots of horsepower, and since the laws of physics haven’t changed in the last 4 decades, it can blow away most modern cars.
Sure, before you head to the beach, it’s imperative to slather on the sunblock. (Note: as far as I know, this is the first time I’ve used “slather” in a written sentence.) Everyone knows that too many UV rays are bad for you, and that SPF is the remedy. But what about another kind of ultraviolet?
From far away, you hear it coming. The sky clouds up and you notice that birds are flying away as fast as possible. Your glasses begin to fog up, and then tiny cracks appear in the lenses. Slower birds fall from the sky like rocks. The sheet metal on your hood buckles under the intense sound-pressure wave front. Women faint.
Ah, the irony. Unwanted traffic noise is a bane of modern existence. Countless engineers have spent entire careers laboring to reduce vehicle noises from engine, exhaust, tires and aerodynamic turbulence. Most drivers and passengers prefer quieter cars; for starters, it makes it easier to listen to music.
It seems simple enough. You wait in line, pay $15, put on the dorky 3D glasses, and watch the 3D movie. Popcorn costs extra. What you might not realize is the titanic struggle going on around you. And I’m not talking about the action on the screen. I’m talking about the theater owner who’s mad as hell at the movie studio.
What do TVs and music sales have in common? They are both big businesses, and both markets are rapidly shifting the money from Old Business companies and business models to New Business companies and business models. And some major players are getting left behind.
What is the Great American Pastime? Baseball? Football? Soccer? Actually, it’s none of those. Our great pastime is sitting passively and yelling as other people actively run around. And while shouting from the bleachers is fun, it’s even more fun to sit and shout at the TV.