Jeff Hoover is the president of Audio Advisors in West Palm Beach, Florida (audioadvisors.com; 561-478-3100) - and everyone thought he was, well, a little crazy when he built the Design Center, a $2 million showcase of rooms outfitted with the latest gear. But Hoover knew better.
"X-Factors" probably aren't the first thing that comes to mind when you think of a place to buy a home theater. But for Jared Lewis, founder of Homewood, Alabama-based Audio Video Excellence (www.avxinc.com; 205-871-7289), they set his custom installation business apart from the competition.