Chris Lewis

I can still remember the first time I heard the phrase "high-end home-theater-in-a-box" uttered in public and the reaction it brought at a press conference. Half of the crowd simply laughed off the idea, and the other half began muttering about the demise of civilization, openly pondering the oxymoronic nature of what they had just heard. Admittedly, I counted myself in the former group. While I didn't take the announcement as confirmation that the apocalypse was upon us, I did chuckle, make a few sarcastic remarks to those around me, and begin setting an over/under in my mind for how long it would take for this piece of marketing magic to expire. After all, who was going to pay thousands of dollars for a system that came in a single package?

To the casual observer, the home theater world probably looks relatively homogenous. After all, home theater isn't big enough, established enough, or varied enough to break itself into endless sub-categories yet, is it? The truth is, categorization has been a part of home theater from the beginning, and the gap between its two main sub-categories—let's call them conventional products and custom-install products—is wide. When it comes to speakers, the gap is only getting wider.

The fireworks are popping, the burgers are grilling, and the bourbon is flowing, which can only mean one thing: It's the end of another workday at the Lewis house. When that day falls early in the month of July, you can bet that some extra contemplation of all things American will be on the itinerary, as well. Let's face it: Is there anything more American than an underdog? I'll bet Ron Fone and Eugene Tang don't think there is, which may be why they decided back in 1998 to start Sherbourn right here in the USA—in Boston, no less. Sure, market size, the economy, and the fact that both men were already working for American companies were undoubtedly the real cause. But, somewhere in the back of their minds, they had to figure that, if a loose confederation of farmers, merchants, and castaways from all over Europe could defeat (or at least outlast) the greatest military power of the time and forge a nation that would quickly become a world superpower, then a small, sharply focused amplifier company just might be able to shoulder in with the big boys and get its piece of the pie.

We know all too well that there are lots of new formats out there. We also know firsthand that this means a lot of spending and a whole lot of studying to try to keep pace. If everything falls into place as it should, there will come a day a couple of years from now when you'll slide into that easy chair, throw some high-definition television on the screen or some high-resolution audio into the speakers, and smile from ear to ear, wondering how you ever lived without either. No one ever said change was easy; however, from what I've seen and (more importantly) heard over the past couple of years, I have no doubt that this change will be worth it.