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Apptitude
Apple Music: Is It Worth It?
Michael Antonoff  |  Oct 07, 2015  |  3 comments
I was skeptical that Apple’s all-you-can-queue subscription plan, Apple Music, would cause me to abandon online services like Spotify that also boasted 30 million songs. Not an Apple acolyte, I use a Windows computer and an Android smartphone. I boycotted buying anything from iTunes when a $50 credit in my account was hacked and Apple refused to restore it the second time it happened. But I also own an iPod touch, two iPads, and an Apple TV, and the iTunes Store on my PC continued to be the place for sampling free music—typically after discovering the songs on radio stations streamed on iTunes.
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Apptitude
NBC in Your Pocket
Michael Antonoff  |  Sep 16, 2015  |  0 comments
With the small screen going mobile, TV networks are chasing viewers. The number of people who subscribe to Comcast’s Internet service surpassed its video subscribers for the first time this year. As the owner of NBC, Comcast is likely hearing, “Philadelphia, we have a problem.”
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Apptitude
25 Years Later: The Internet Movie Database
Michael Antonoff  |  Aug 12, 2015  |  1 comments
When the IMDb turns 25 in October, both its database and popularity will have multiplied exponentially. The IMDb consumer site (imdb.com) currently lists more than 3 million movies and TV shows and more than 6 million cast and crew members. It has a combined Web and mobile audience exceeding 200 million unique monthly visitors.
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Apptitude
Why I Love HBO Now (and You Should Too)
Michael Antonoff  |  Jul 06, 2015  |  2 comments
Arguably the leading premium channel for movies and original series, HBO adds $23.24 to my monthly cable bill. I get six HBO channels, though they mostly repeat the same shows ad nauseam. Linear redundancy has been a waste of cable bandwidth since the DVR landed, but it’s become even more outmoded in the age of high-def broadband and on-demand viewing.

Refusing to pony up for unbreakable packages to get the few programs they’d watch, younger viewers have been cutting the cord on cable TV...

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Apptitude
From Smug to Snug: VR for the Rest of Us
Michael Antonoff  |  Jun 08, 2015  |  1 comments
Paul McCartney and Candlestick Park are more likely to be linked to endings (the last Beatles concert, 1966; the last big gig at the Stick, 2014) than new beginnings. But thanks to an innovative app that incorporates a 360-degree perspective from the stage of McCartney’s performance of “Live and Let Die” at the San Francisco ballpark, the man and place will now be coupled to the birth of an exciting way for everybody to enjoy music like never before.

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Apptitude
Ready, Set, Tap
Michael Antonoff  |  May 07, 2015  |  1 comments
I recently hung the new $14.97 60-watt Cree Connected LED Bulb on the wall above my easy chair so that whenever an idea entered my brain, I’d be able to tap my iPad and make a light bulb go on above my head. (For those unaware, the Cree is a Zigbee- and Wink-compliant light; mate it with a compatible smarthome hub, and you can control it from your phone or tablet.)

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