In a daylong event last week, THX Ltd. and LG Electronics brought a number of journalists to its San Mateo, California headquarters. The main feature was the showing of the documentary Camera Man: The Life and Work of Jack Cardiff from independent filmmaker Craig McCall, but THX also took the opportunity to bring us up to date on its THX certification program, including its work with LG on the latter's LCD and plasma sets.
THX today announced a new end-to-end “positional audio solution” said to be flexible enough to support emerging immersive audio formats, open standards, and legacy content across mobile, PC, and consumer electronics devices.
Last week, <A HREF="http://www.lucasfilm.com/">Lucasfilm THX</A> announced the availability of the first THX certified PCs under a newly created THX program that the company says is designed to deliver "the best picture and sound to date on a personal computer." A Lucasfilm press release states that "with consumers increasingly turning to the PC for entertainment content, a THX certified PC ensures that movies, music, games and more will be enjoyed with a sound and visual impact that will satisfy the most demanding multimedia user."
THX, the company founded in 1983 by filmmaker George Lucas to deliver best-in-class entertainment experiences through technical certification, has joined the Streaming Video Alliance where it will use its experience benchmarking and setting quality standards to advance the quality of streaming.
THX is branching out beyond its traditional AV core with a certification program that “ensures a world-class viewing experience for augmented and virtual reality wearable devices.”
THX is commemorating its 35th anniversary with a remake of the iconic “Deep Note” trailer that has wowed movie-watchers since it debuted with the premiere of Star Wars: Episode VI-Return of the Jedi way back in 1983.
THX is about to take its home theater involvement to a new level with a new program whose working name is Blackbird. If the THX folks pull it off, Blackbird could resolve several issues that plague home theater buffs.
THX wants to take the headaches and confusion out of the audio/video/gaming experience for consumers. The company is meeting with journalists and companies at CES to promote its fledgling Media Director program that's designed to take the digital...
THX and BluFocus are getting together to "build an ecosystem of services to address the technical challenges of 3D post-production," a press release says. Their certification program will address a/v quality, artistic fidelity, viewer fatigue, and interoperability of discs and players.
THX has partnered with Home Acoustics Alliance (HAA) to create a new high-level home theater training intended to enhance the THX Certified Professional Training Program.
THX-certified drywall too. No, really - we're not making this stuff up. Serious Materials is a company that makes acoustic doors and drywall for home theaters, recording studios, cinemas and more. The QuietHome line of soundproof doors are...
<A HREF="http://www.ti.com">Texas Instruments</A> continues to push the envelope of high definition video. On August 8, the Dallas-based technology company announced a new version of its HD-1 Digital Micromirror Device (DMD). The semiconductor chip is the heart of TI's Digital Light Processing (DLP) technology, considered by many to be the best choice for creating high-quality images.