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I was actually sad, sad for a consumer electronic company, when I saw what I saw over at the convention center late Saturday afternoon. Toshiba has always been an outstanding company, from the days of making some of the better rear projection (CRT) TVs, to their headlong dive into HD DVD, a format that offered a lot, most importantly, the potential for a single SKU with their Combo format.

Just before CES 2008, just two days before the HD DVD Promotion Group's press conference, Warner Home Video announced they would end their "format neutrality" by issuing Blu-ray discs exclusively. Releases already slated to come out in both formats would continue to do so through May 2008. After that, not so much.

Rats can be a bit of a hard sell as heroes.