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I was up at the crack of dawn to make sure I made it to LG Electronics annual 8am press conference. One of the major announcements was their commitment to quality audio performance to accompany their high definition flat panel TVs. Audio has never been a major product category for LG Electronics so this new venture is extremely ambitious. They have partnered with legendary audio designer, Mr. Mark Levinson. Together they have collaborated on the development of two new home theater products that deliver enhanced sound quality accented by a stylish design.

The AP3133 is a high-definition AV home theater system featuring multi-driver floor standing loudspeakers, a center channel speaker, surrounds, and powered subwoofer. The system includes a 7.1-channel AV receiver with 150Watts X 7 , Burr-Brown PCM 1796 24bit/192kHz DAC, multi-input HDMI switching with near 1080p upscaling [whatever that means] and Audyssey Auto Room Multi EQ Adjustment. Moreover it is built around LG’s “Super Blu” dual-format player. However, since WB's recent announcement to go Blu and drop HD-DVD, it may not matter much.

The LHT888 was inspired by the slim elegant form of the champagne glass, which can be seen in the loudspeakers unique parabolic housing and tapered integrated pedestal. The system includes a 700W 5.1-channel DVD receiver with near 1080p upscaling, a built-in wireless kit, HDMI output and LG's SimpLink™ multi-device control (HDMI-CEC) and multi-format playback compatibility.

There were no images in the press kit and it wasn't until I left the standing room only crowd did I learn there was some demo models off the side of the stage. So the image here is just from a banner behind the podium. I hope to hear a sample of both systems at some point in the show, so I can provide more details and images.