Mark Fleischmann

Viewers who watch high-def commercials are more likely to remember brands, buy stuff, and have a good time than viewers of standard-def commercials, according to a recent survey.

Zune may be about to start making download decisions for you. The name of the Microsoft patent application in question is "Automatic delivery of personalized content to a portable media player with feedback." That says it all, doesn't it?

Finally peace settles over the rack. I know what my Pioneer BDP-HD1 and Toshiba HD-A2 can and cannot do. Am I satisfied? It's great to know I'll have access to Dolby TrueHD and Dolby Digital Plus, even converted to high-bit PCM, but irksome to realize that firsthand experience with both forms of DTS-HD at full res will lie in the future. And what about the future? At the recent CEDIA I saw players that move forward into new territory, offering bitstream outputs of the new surround codecs for decoding in a receiver. Pioneer introduced the second-gen BDP-95FD ($1000). Of Toshiba's three new third-gen players, only the HD-A35 ($399) outputs the bitstream, and I'm shocked, shocked! that the other two don't. The HD-A35 is also the only Toshiba with a full set of analog-outs. At CEDIA there were many compatible receivers from Denon, Integra, Marantz, Onkyo, Pioneer, Yamaha, et al. Got one in the rack already, with another waiting in the wings, but how tantalizing it is to realize that the full surround capability that would transform my work as a reviewer is still two player swaps away--waiting for the next generation of rack attacks. In the meantime, I've never seen a better picture.

Less than a month after withdrawing from iTunes, NBC has announced it will begin allowing time-limited free downloads of popular shows from its website.