Tom Norton

Panasonic's heart may be in plasma displays, but the company also launched a new line of LCD rear projection TVs at CES. There will be six models, three of them 1080p and three 720p. Each series will be available in 61-56-and 50-inch sizes. But the big news is that they all will use a new form of projection lamp, called LiFi, from LUXIM. This lamp is said to provide a much longer life than current UHP lamps, with a faster startup time and a wider color gamut that challenges the color available from the LED lamp-replacement that is just starting to show up in other RPTVs.

We've all been wondering when Panasonic would make use of some of the Pioneer Kuro knowledge that Pioneer engineers brought with them when they went to work at Panasonic some three years ago whewn Pioneer left the TV business (Panasonic also reportedly licensed some Kuro technology). We won't know for certain until we get our hands on one of the new Panasonic ZT series sets when they come out in the spring (in 60- and 65-inch sizes. But in a dark room demonstration, the blacks looked considerably deeper than the blacks from last year's well-received VT series sets. There will be new sets in all of Panasonic's plasma lines, of course (and LCD sets as well), but its the ZT that has us champing at the bit. Prices are as yet unknown, but hopefully they won't be outrageously higher that the VT series (perhaps $1000 or so more?).

Specs and features

Panasonic announced a pair of new LCD home theater projectors. The AX100 is a 1280x720 model that sports a dynamic iris, dynamic gamma, Smooth Screen, and a price tag of $2999 (October).