HDTV Buying Tips

They're both sexy slim, and can hang on the wall. But in spite of the similar physical profiles these two technologies are very different, and each has its strengths and weaknesses and they're not necessarily the ones the sales guy at the Big Box Store will tell you about.

Have no fear. HTis here.

There is a lot of confusion for most people as to what they should look for when buying a TV. With the plethora of acronyms, abbreviations, nomenclatures, technologies, and other multisyllabic synonyms for "huh?" this is hardly surprising. While we feel, as you would expect, that prodigious study of Home Theater magazine would educate you to make an informed decision, we also appreciate the need for a boiled-down version for those new to the home theater world—the Cliffs Notes version, if you will. Well, let us oblige.

Dont believe the hype.

No matter what type of display you're looking for, you're no doubt going to be comparing the specs and feature lists of each. Things like contrast ratio, lumens, 3:2 pull down, and others are a marketing departments favorite tools to make their product sound better than another. Take many of these with a grain of salt. Take others as an undersold but vital aspect of a product. To sort though them, here's what they all mean.

Looking for the big-screen experience, but confused and puzzled about all the new video displays? Don't know a CRT from the IRS? UAV's Q&A help squad is on the way.

Three HT editors don their consumer personas to find out how much the average mass-market salesperson really knows about today's most popular technologies. You've heard us say time and time again that the specialty retailer is the place to shop if you want personalized attention from a truly knowledgeable sales staff. Still, many of you insist on wiling away the hours at a mass-market retailer conveniently located in a strip mall near you. We can't really blame you. Convenience is a precious commodity in today's world. The question is, can you get a little knowledge and sound advice to accompany that convenience, or are you being led astray? We loaded up three of our editors with an arsenal of questions and sent them off to the Big Three retailers: Best Buy, Circuit City, and relative newcomer Ultimate Electronics. Their mission: Bring us back the goods and the not-so-goods from their buying experience.