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Of course, you're going to need a 3D Blu-ray player to go with that new 3D TV, and Panasonic is ready to oblige with the PP-BDT350, seen here with a pair of shutter glasses on top of the DMP-BD85, a 2D model with WiFi and a claimed boot time of 0.5 second. The PP-BDT350 implements HDMI 1.4, and both let you access online content. Not shown is the DMP-BD15, Panasonic's second-generation portable Blu-ray player, which also provides access to online content.

Samsung introduced a bunch of new TVs at its press conference, but they were turned off before I could get some photos, so I'll have to wait until I can shoot them in the booth to tell you about them. Meanwhile, I can say that Samsung is bullish on 3D, partnering with DreamWorks and Technicolor to get content to consumers as quickly as possible. DreamWorks CEO Jeffrey Katzenberg, shown here on the right with Tim Baxter, president of the Consumer Electronics Division of Samsung Electronics America, made a guest appearance to talk about the importance of 3D and deliver a copy of the world's first 3D Blu-ray, <I>Monsters vs. Aliens</I>, to Baxter.

Toshiba's big announcement was the introduction into the US market of its Cell TV, first seen in a "soft launch" last year. This flagship sits at the pinnacle of a new lineup that includes 10 series of LCD TVs, seven of which are LED illuminated. Thanks to the incredibly powerful Cell processor in its outboard box, the Cell TV has it all, including LED local dimming with 512 zones (five times as many as most current local dimmers), 3D capabilities (including real-time conversion of 2D to 3D) using active-shutter glasses, 480Hz refresh rate (actually 240Hz with backlight scanning), WirelessHD 60GHz (wireless HDMI) and 802.11n WiFi connectivity, VoIP video-phone capability, and Super Resolution+ and Net Resolution+ video processing, which upscale SD images and clean up low-res Web video, respectively.