Perhaps the biggest surprise at the show was the first self-contained consumer 3D projector, the LG CF3D ($10,000, late spring). Its an SXRD (LCOS) design with two separate light paths. There are six SXRD chips in the design-an oddity as SXRD chips are made by Sony and their use outside of Sony projectors are rare. The projector was on demonstration. The demo used polarized glasses (not shutter). An anime excerpt was very effective on a large screen, crisp, bright, and dimensional, but a live-action 3D clip of carnival in Brazil did not look anything close to high definition, 3D or not. Like the JVC 3D clip, above, we'll have to blame the source material on that score-for now.
In addition to the 3D projector above, LG showed (but did not demonstrate) this currently available SXRD model, the LG CF181D. The nice young Korean lady who quoted us the $2500 price sounded sincere, but that sounds like a bit of a bargain for what is a very large projector.
Mark Fleischmann posted an earlier blog with these LG speakers. They are strictly prototypes, with no definite plans for production as yet, and if they do produce them they may not reach the US market.
As with all of the major set manufacturers, Sony introduced more new sets than any blog can cover. Models in the new LX and HX ranges will be fully 3D capable, using active shutter glasses (most manufacturers plan to use shutter glasses rather than the cheaper but less effective (according to some) polarized glasses). There are models with LED backlighting (edge-lit and backlit local dimming) and others with conventional CCFL lighting.
Will it surprise anyone to hear that Sony's booth was heavy on the 3D? One heavily featured attraction was 3D for video gaming, an obvious marketing opportunity.
Every live action 3D sports broadcast will require special cameras for image capture. This one was on display in the Sony booth (though it's not made by Sony). Even the individual who has everything won't want to use it to cover that cruise of the Greek islands.
In addition to its usual tsunami of new sets, Sony is offering an optional angled stand for many of its models up to 55". The stand tilts the set upwards slightly, so when the set is positioned on low, European-style furniture (think IKEA) it aims upward at the viewer. If you like the stand but not the angle it will also accommodate the usual vertical stance.