A 3D-capable, single-chip DLP projector was on static display at Sharp's press conference. The XV-X17000 boasts a contrast ratio of 30,000:1 and 1600 ANSI lumens of light output. It will ship in the first quarter of 2011 with two pairs of active glasses.
LG wasn't the only manufacturer to show an extra-large LCD TV. Sharp unveiled a new 70-incher in its Quattron line, which adds yellow subpixels to the normal red, green, and blue. The LC-70LE935 uses LED backlighting with local dimming and offers online content and 3D capabilities, while the LC-70LE732 omits 3D. In all, Sharp will introduce five new lines with screen sizes up to 70 inches and six lines with sizes up to 60 inches in 2011, and all will have WiFi connectivity.
Updating its 80-inch LED-LCD TVs, Sharp announced the LC-80LE844U (seen in the center above sitting atop a car) and LC-80LC645U, both with full-array LED backlighting (but no local dimming), Quattron technology (which adds a yellow subpixel to red, green, and blue), 3D capabilities, built-in WiFi, and Sharp's new Aquos SmartCentral interface described earlier. The 844 boasts a refresh rate of 240Hz, while the 645 is 120Hz. Also unveiled was the 9 Series, including the 70-inch LC-70LE945U (left) and 60-inch LC-60LE945U (right) LED-backlit LCD TVs with local dimming, the first Sharp sets to provide this important feature.
At its press conference today, Sharp introduced an entirely new line of TVs under the Freestyle moniker. Available in four screen sizes20, 32, 40, and 60 inchesthese are fully networked LED-edgelit LCD TVs with a slimmer and lighter design than most, which lets you place them just about anywhere near a power outlet. With only one HDMI input, they are clearly intended to access most content via their built-in WiFi, though they also have two USB ports and an Ethernet port. The 20-incher includes a built-in battery, while the others seen here being carried by Vanna White wannabes were custom-powered by separate battery packs.
Improving so-called Smart TV functionality seems to be one of the big stories at CES this year. Sharp's news in this regard is its Aquos SmartCentral interface, which will be provided in most of its 2012 LED-LCD TVs. A newly designed graphical user interface lets you search for content, browse the web, and access over 100 of the most popular online services, including Netflix, Hulu, Facebook, YouTube, and CinemaNow. You can also customize the system for different users with different apps, wallpapers, and viewing formats, and you can access Aquos Advantage Live, which lets Sharp techs to remotely connect to the TV to assist with setup, troubleshooting, and optimization of picture quality.
Sharp has two new Blu-ray players, the BD-HP16U ($279, lower left) and 22U ($299, lower right). Both are BD-Live capable, and the 22U comes with 2GB of memory—I got conflicting stories as to whether that memory is internal or an included memory stick. Both also implement Aquos Pure Mode, which automatically sets things like aspect ratio depending on the content in current and future Sharp TVs.
The new E77 series of 120Hz LCDs from Sharp include 40-, 46-, 52, and 65-inch models, all with the new Super Lucent Advanced Super View panels (say that three times fast!) that are said to improve contrast while reducing glare.
Last month, Sharp unveiled its new Elite-branded LED-backlit LCD flat panels, which I hadn't seen until now. Licensing the Elite moniker from Pioneerwhich collaborated on the new panelsSharp has hit a grand slam, filling a distinct void in high-end flat panels left by Pioneer's departure from the TV business. The PRO-X5FD has all the bells and whistles3D (including 2D-to-3D conversion with user-controllable effect), access to online content (Netflix, Vudu, etc.), THX certification for both 2D and 3D, and ISF certification to name a few.
Many companies have gotten into the LCD TV game over the last few years, hoping to capitalize on the high demand for flat panels. But most are newcomers compared to Sharp, which was among the first to offer LCD TVs in Japan way back in 1988. Since then, Sharp has remained ahead of the curve in terms of manufacturing and environmental concerns, investing billions of dollars in new plants and processes.
Price: $3,000 At A Glance: Great color and detail • Excellent video processing • Mild-mannered frame interpolation • Mediocre blacks and shadow detail
A Worthy Contender
Many companies have gotten into the LCD HDTV game over the last few years, hoping to capitalize on the high demand for flat panels. But most are newcomers compared with Sharp, which was one of the first companies to offer LCD TVs in Japan back in 1988. Since then, Sharp has remained ahead of the curve in terms of manufacturing and environmental concerns. It has invested billions of dollars in new plants and processes.