General Motors has agreed to sell <A HREF="http://www.directv.com">DirecTV</A> parent Hughes Electronics, but upstart buyer <A HREF="http://www.echostar.com">EchoStar</A> may face opposition in Washington. The unanswered question: Is direct broadcast satellite (DBS) cable's competitor or an industry unto itself? How this issue is resolved will determine the fate of the merger.
Direct broadcast satellite service <A HREF="http://www.echostar.com">EchoStar</A> is serious about acquiring <A HREF="http://www.directv.com">DirecTV</A>, its larger competitor, by acquiring Hughes Electronics, a subsidiary of General Motors. Hughes operates DirecTV. On August 5, EchoStar announced that it had proposed an all-stock transaction valuing Hughes at $32 billion based on EchoStar's stock closing price on August 3.
Last week, <A HREF="http://www.dishnetwork.com">EchoStar Communications</A> announced the availability of its optional 8VSB tuner cartridge, which enables customers who have the Dish Network Model 6000 satellite television receiver to receive off-air analog and digital broadcasts such as those in the High Definition Television (HDTV) format, where available. EC says that the cartridge is now available at participating Dish Network retailers for a introductory price of $100. After Jan. 1 the cartridge will be available for $149.
<A HREF="http://www.echostar.com">EchoStar</A>'s fortunes are looking up. The Littleton, CO–based direct broadcast satellite (DBS) service has yet to win regulatory approval in its bid to acquire rival DirecTV, but it is enjoying a surge in revenue, the result of massive growth in its subscriber base.
<A HREF="http://www.echostar.com">EchoStar Communications Corporation</A> is reeling in the wake of its recent failure to win approval for its proposed acquisition of competitor <A HREF="http://www.directv.com">DirecTV</A>. The Federal Communications Commission and the US Justice Department have both blocked the $18 billion merger. A trial over the issue is expected early next year.
Last year, during <A HREF="http://www.echostar.com">EchoStar Communications</A>’ prolonged and unsuccessful campaign to acquire Hughes Electronics’ DirecTV, EchoStar CEO Charlie Ergen promised that if the merger weren’t approved, subscription fees would almost certainly increase.
Decreasing losses are often greeted as gladly as increased profits. <A HREF="http://www.echostar.com/">EchoStar Communications</A> has reported that its net operating loss decreased from $792.8 million in 1999 to $621.2 million in the year 2000. Total revenue for the year ended December 31 amounted to $2.7 billion, an increase of 70% over 1999's $1.6 billion. The direct broadcast satellite operator reported revenues of $805.1 million for the final quarter, up an impressive 56% from the same period in the previous year.
The animosity is heating up between the <A HREF="http://www.disney.com">Walt Disney Company</A> and direct satellite broadcaster <A HREF="http://www.echostar.com">EchoStar</A>. Following EchoStar's removal of Disney's ESPN Classic from its offerings, the DBSer is now trying to drop the ABC Family channel, another Disney operation.
A federal court in Denver hosted a DBS David vs. Goliath scene the first week of February, when <A HREF="http://www.echostar.com/">EchoStar Communications Corporation</A> filed an antitrust suit against its rival <A HREF="http://www.directv.com/">DirecTV</A> and Thomson Consumer Electronics, charging them with conspiring to keep EchoStar's products out of electronics stores.
Versatile, low-cost set-top boxes are coming soon, thanks to a joint venture announced February 23 by digital television software developer <A HREF="http://www.opentv.com/">OpenTV</A> and direct-broadcast satellite service <A HREF="http://www.echostar.com/">EchoStar Communications Corporation</A>. The device will incorporate both interactive features and a hard-disk recorder, and may be rolled out by EchoStar's DISH Network by the end of the year.
<A HREF="http://www.echostar.com">EchoStar Communications Corporation</A> has begun an aggressive campaign to win new subscribers. The three-pronged effort includes low-cost subscriptions to the company's DISH Network, a soon-to-be-launched eighth satellite, and a marketing deal with discount giant Wal-Mart, Inc.
Financial life is looking good for <A HREF="http://www.echostar.com">EchoStar Communications Corporation</A>. The Littleton, CO-based direct broadcast satellite operator reported second-quarter profits of $45.8 million, with revenue up 21%, to $1.17 billion. EchoStar's subscribership increased by 295,000 during the quarter, and the company is predicting that it could add more than 1.2 million new subscribers to its DISH network in 2002, with a total approaching eight million by year's end. EchoStar reported the results August 15.
<A HREF="http://www.echostar.com">Echostar Communications</A> has been planning to merge its popular Ku-band TV satellite service with Ka-band spectra that could add two-way broadbrand and interactive satellite Internet services, just like its competitors DirecTV and <A HREF="http://www.Direcpc.com/">DirecPC</A>have done. Operating on the 17.7 GHz, 21.2 GHz, 27.5 GHz and 31 GHz spectra, the KA-band slots would enable EchoStar's satellite to cover large areas with broadband service.
EchoStar Communications Corporation and Hughes Electronics Corporation, parent company of DirecTV, are still hopeful of a merger, despite regulatory opposition. The two would-be partners are working on concessions that could win over officials at the Federal Communications Commission and the US Justice Department.