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If you build them (and sell them really cheap), will they come? Toshiba is sure as hell hoping so. And no, I"m not talking about consumers. We know that around 100,00 of them will show up. I'm talking about the studios.

Mitsubishi's new LT-46144 ($3,699), at 46 inches, is one of the higher-end sets in the Mitsubishi lineup of flat panels. Not surprisingly, it's a 1920x1080p design. 1080p so dominates today's market in larger sets that most manufacturers don't even bother to mention it on the front page of their owner's manuals. But there's more to this set than its now nearly universal 1080p resolution.

Both Toshiba and Hitachi have announced they're dumping their rear-projecction TVs. If new figures are anything to go by, they may soon have company.