Toshiba showed a split-screen demo of 4K resolution on a relatively small LCD set. The purpose was apparently to show how their new Cell processing can upconvert 2K sources to 4K. You can't see anything in the photo, but on-scene the 4K was a bit sharper-though the 2K side looked softer than I would expect from good 2K material.
While no one was announcing any serious plans for OLED sets, Samsung did show 3D on these small OLED displays. Sony also showed OLED 3D on somewhat larger (under 30-inch) models.
Many video reviewers use the original <I>HQV Benchmark</I> DVD and Blu-ray test discs in their evaluations of displays, players, and processors, but those discs are getting a bit long in the tooth, and there are a couple of errors on them that limit their usefulness in certain tests. Now, IDT has released version 2.0 of both discs, and they look fantastic. (During the development process, IDT solicited feedback from several reviewers, including Tom Norton and me, and I'm gratified that they actually took our advice.)
As you may already know, the intellectual property rights for HQV video processing were purchased by IDT some time ago, and the company has been working on new chips since then. I've seen demos of prototypes a couple of times, but I was under NDA (non-disclosure agreement) until now. I can finally talk about the HQV Vida chip, which will soon be available in AVRs, Blu-ray players, and video processors.
Like other manufacturers at the show, LG was showing off the claimed better blacks of its new sets. TruBlack is the company's designation for the upgraded black levels in its new plasma sets, like the 2010 PK950 shown here. While it wasn't easy to see the improvement on the brightly lit show floor, the new set did look subtly better.
No, I'm not going into Canon's consumer HD cameras here, But rather give a shout-out to the Canon tech folks whe helped me with a minor problem that locked out the Canon camera I was using at the show. I was in a near panic, pondering the potential waste of two hours of show time to go back to the hotel for my spare camera, when it occurred to me that Canon might just have a booth at a consumer electronics show. Duh! They did, and they got me going again.
JVC had three demos in its theater presentation. The first was a trailer in 2D, played back on the new DLA-HD990 consumer projector ($10,000, available now). It looked superb. The next was a 2D clip using the company's 4K, DLA-RS4000, a projector that will put a $150,000+ hole in your bank balance. It was the same 4K demo that JVC presented at the 2008 CEDIA, and here, like there, was head-and-shoulders the best-looking video at the show, either 2D or 3D. The third demo, a 3D presentation using two of the latter projectors, was dimensional enough, but for me was soft and lacking in the crisp detail I expect of HD, whether 3D or 2D. The source may have been to blame here-a dim underwater coral reef, and its residents, isn't the easiest subject to photograph well. In any case the three minute 3D clip was said to use between 1TB and 2DB data space!
Perhaps the biggest surprise at the show was the first self-contained consumer 3D projector, the LG CF3D ($10,000, late spring). Its an SXRD (LCOS) design with two separate light paths. There are six SXRD chips in the design-an oddity as SXRD chips are made by Sony and their use outside of Sony projectors are rare. The projector was on demonstration. The demo used polarized glasses (not shutter). An anime excerpt was very effective on a large screen, crisp, bright, and dimensional, but a live-action 3D clip of carnival in Brazil did not look anything close to high definition, 3D or not. Like the JVC 3D clip, above, we'll have to blame the source material on that score-for now.