New Products

Bowers & Wilkins, in partnership with McLaren Automotive and the McLaren Formula 1 Team, has introduced the Pi8 McLaren Edition wireless earbuds. The new edition offers the existing Pi8’s hi-res audio capabilities wrapped in McLaren's distinctive Galvanic Gray and Papaya orange color scheme.

According to Bowers & Wilkins, the Pi8 McLaren Edition combines audiophile-grade sound, premium comfort, and enhanced wireless connectivity with distinctive McLaren styling. Like the standard Pi8, this McLaren-branded version features Bowers & Wilkins' Wireless Audio Retransmission technology, allowing exceptional convenience in connectivity and sound quality.

Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins, stated: “This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products. We’re excited to see how it’s received by Bowers & Wilkins and McLaren fans alike.”

The new Pi8 McLaren Edition earbuds mark another step in a decade-long collaboration between the audio specialist and automotive brand. This partnership has grown beyond supercar audio systems. Now, Bowers & Wilkins is the Official Audio Partner for McLaren's Formula 1 Team.

Since 2015, Bowers & Wilkins and McLaren Automotive have teamed up. They’ve added advanced audio tech to McLaren’s high-performance cars. This includes the new McLaren W1 supercar: The W1's audio system features the Continuum Cone technology developed by Bowers & Wilkins, the same driver material found in the company's flagship 800 Series Diamond loudspeakers.

The Pi8 McLaren Edition earbuds carry an MSRP of $499 are available now for pre-order.