Audio Video News

I<I>an Holm, Maury Chaykin, Peter Donaldson, Bruce Greenwood, David Hemblin, Brooke Johnson, Arsin&#233;e Khanjian, Tom McCamus, Stephanie Morgenstern, Earl Pastko, Sarah Polley, Gabrielle Rose, Alberta Watson. Directed by Atom Egoyan. Aspect ratio: 2:35:1 (letterbox). Dolby Digital 5.1. 116 minutes. 1998. New Line Platinum Series N4654. R. $24.99.</I>

Interactive TV will reach 10 million viewers by 2002, but a new report from <A HREF="http://www.forrester.com">Forrester Research, Inc.</A> concludes that television providers and interactivity vendors have completely misunderstood the promise of the new medium. For interactive television to succeed, programmers must embrace lazy interactivity---an approach designed for TV viewers of short attention spans.

Convergence might be the brunt of jokes in some quarters, but not at 7 Mark Drive in San Rafael, CA. That's the home of <A HREF="http://www.net-tv.net/">NetTV</A>, which has just announced its new ExtremeDVD home-entertainment system. ExtremeDVD is optimized for 3-D gaming, Internet access, satellite downloads, and high-resolution movie playback.

At the DVD Production '98 conference last week, the International Recording Media Association (IRMA) released sales forecasts for the growth and worldwide expansion of the international DVD marketplace. The numbers are part of a study on the growth and direction of the world optical-media marketplace.

In the comic books of the 1960s, "X-Ray Specs" were hot commodities in the back-page ads. The mail-order eyeware supposedly enabled users to see through walls, doors, and ordinary clothing---a compelling motivation for millions of adolescent males who saved their lunch money for weeks to buy them. In what was probably their first introduction to marketing hype, the disappointed boys discovered that the specs were a fraud.

The new holy grail of the media business is video-on-demand (VOD)---the ability to make high-quality video, audio, and Web content available on customers' TVs when they want it, not according to a broadcaster's schedule. When you add shopping-on-demand supported by live video and sound, you have the makings of a new media empire.

Currently, a relative handful of people worldwide subscribe to Internet-on-TV services. However, according to a recent study by <A HREF="http://www.sriconsulting.com/">SRI Consulting</A>, a research firm based in Menlo Park, California, the number of Net-TV subscribers will mushroom to over 12 million in less than four years, and the cable industry is in the best position to serve these new customers.