Like many demos at CES 2016, this 2.35:1 (21x9) “scope” curved LCD widescreen Ultra HD design was likely brought in to test its commercial viability with the army of retailers who attend CES. According to the information I received, however, TCL (a Chinese company) does plan to distribute it in Hong Kong, at least initially.
Both Samsung and LG were showing huge 8k displays (Samsung's is shown here) and drawing crowds (I couldn't get near enough to LG's to shoot a photo!). While clearly technological demonstrations (with 16 times the resolution of 1080p "Full HD,") someone in Korea thinks this would be a nifty idea. But on the size sets most people buy, I'm not at all sure, apart from the Wow factor at a CES.
It may be next fall before we see TCL’s premier Xclusive X1 Series. The largest is the 65-inch model shown here. No prices were offered as yet (projected retail prices were, in general, in short supply at the show)...
A photo shot with a point and shoot camera, viewed on your computer monitor can't really convey how fine this LG Signature 77-inch flat screen OLED looks in the flesh, but this shot from a short NASA video used for demonstration gives you a fair idea.
For those who can't position a video projector in the usual locations, LG offers the Mini Beam PF1000U at $1399. Said to offer 1000 lumens, it can be positioned close to the screen or a suitable wall as shown here.
China's TCL is out to make a name for itself. The company held its first CES press conference on the eve of the show and, as you can see from the photo, spared no expense on constructing an extravagant exhibit.
I speculated a few months back that what the world needs is an Atmos soundbar. The industry must have been listening, because we now have at least two such products, one from Samsung and the other from Yamaha. I haven’t heard the Yamaha, but the Samsung HW-K950 was being demonstrated at this year’s CES...