Mark Fleischmann

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Mark Fleischmann Posted: Feb 07, 2011 0 comments
The next time you hear someone complain that today's TVs are energy guzzlers, feel free to say "shut up, you don't know what you're talking about." A study by the Consumer Electronics Association on TVs made since 2003 shows that video displays have only become more and more energy efficient during that time.

It makes sense. While screens are getting bigger, the waning of the direct view and rear projection categories in favor of more energy efficient flat panels means you can get more picture size out of fewer watts. Moreover, today's LCDs and plasmas are more efficient than earlier generations.

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Mark Fleischmann Posted: Mar 14, 2006 4 comments
Half of electronic product returns happen because the products are just too complex for the consumer. That's the conclusion of a thesis published at Eindhoven University in the Netherlands. The study by Elke van Ouden found that American consumers are willing to spend 20 minutes on how do you work this thing before giving up. Even professionals—product managers from Philips, no less—had trouble when confronted with unfamiliar products. The researcher found that the single biggest problem was "product definition." It appears many consumers don't even know what they're buying. Maybe they should spend more time reading Home Theater. Just a suggestion.
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Mark Fleischmann Posted: May 06, 2008 0 comments
Journalists are regularly treated to demos of new technologies that never make it into products. One great idea just rescued from limbo is Dolby Volume, which will soon find its way into Toshiba's world-beating line of LCD HDTVs.
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Mark Fleischmann Posted: Aug 10, 2009 0 comments
This will be the year when Toshiba introduces its first Blu-ray products.
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Mark Fleischmann Posted: Oct 05, 2010 0 comments
Toshiba's glasses-free 3DTVs will make their Japanese debut at the end of December. Availability for the U.S. and other markets remains unknown at presstime.
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Mark Fleischmann Posted: Jul 05, 2007 0 comments
If you own a Toshiba rear-projection TV, it's now a family heirloom--or a candidate for the junkyard. The company has stopped making RPTVs and will concentrate exclusively on sexy flat LCDs.
Mark Fleischmann Posted: Sep 03, 2008 0 comments
Toshiba's Scott Ramirez went all Bono on us to celebrate this year's autumnal partial TV-line overhaul. Having already announced a DVD player with advanced upscaling several weeks ago, Toshiba introduced SRT (Super Resolution Technology) upconversion for its fall LCD HDTV lineup. Must be important -- it was embedded in the backdrop. But what'll really get value-oriented consumers salivating is the new RV525 series, which includes a 40-inch 1080p for just $999.
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Mark Fleischmann Posted: Oct 30, 2007 0 comments
It's official. HD DVD players have fallen below the $200 barrier. And we're not talking about that no-name Venturer. The breakthrough model is the Toshiba HD-A2. And the breakthrough retailer is Circuit City. The exact price is $197.99 with free shipping. And no, it's not a refurb.
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Mark Fleischmann Posted: Sep 04, 2009 0 comments
Toshiba, which worked so hard to establish the HD DVD format as the high-def disc format of choice, has launched its first Blu-ray player just in time for CEDIA.
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Mark Fleischmann Posted: Mar 05, 2008 0 comments
How does Toshiba plan to move forward in the wake of HD DVD's demise? The company's CEO says improved DVD upconversion is among the strategies to be pursued. Here's a nugget from a Wall Street Journal interview with Atsutoshi Nishida: "If you watch standard DVDs on our players, the images are of very high quality because they include an 'upconverting' feature. And we're going to improve this even more, so that consumers won't be able to tell the difference from HD DVD images. The players would be much cheaper than Blu-ray players too."

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