AUDIO VIDEO NEWS

Later this year, <A HREF="http://www.zenith.com">Zenith Electronics Corporation</A> will launch the LG brand of premium electronics to complement its own brand name, according to an April 4 announcement. LG-branded products will be positioned above Zenith, with limited distribution of full-featured plasma displays, LCD TVs and digital set-top boxes. A letter to Zenith dealers went out simultaneously with the press release, informing them of impending developments. The LG name is derived from LG Electronics, Inc. (LGE), the Korean electronics giant that acquired Zenith in 1999.

With a little encouragement, electronics retailers will typically knock 10% off big-ticket items in order to make a sale. In an unusual move, <A HREF="http://www.zenith.com">Zenith</A> has decided to prime the sales pump from the top by reducing the suggested list price on its new 60" plasma display panel (PDP)&mdash;from $27,999 to $24,999 as of August 16. The PDP, model DPDP60W, is scheduled to ship to dealers this month.

In a tactic intended to keep its top-level products moving in a sluggish economy, Zenith Electronics Corporation has announced a significant price reduction on its high-definition f 60-inch Plasma Display Panel (PDP), the DPDP60W. Originally announced at a suggested retail of $27,999, the PDP will actually debut at $24,999, according to a mid-August press release.

<A HREF="http://www.zenith.com">Zenith Electronics Corporation</A> is serious about pushing plasma displays (PDPs). The company's forthcoming flagship 60" high-definition model was announced June 20 at a price of $14,999, half the original suggested retail price of Zenith's DPDP60W, the first 60" plasma screen to hit the market, in August 2001.

Zenith Electronics Corporation has launched a broad array of DTV products –– including new digital set-top boxes, LCD monitors and a new 37" plasma display panel (PDP). The P37W24 is the first for Zenith in this screen size.

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