If projector manufacturers want to compete even in a small way with the flat panels that often go out the door for under $3,000, they need a cost leader—and a full 1080p design—that can slug it out in the trenches. Optoma knows this, and its new HD80 single-chip DLP design, at $2,699 (with a current replacement lamp cost of $349), slides comfortably into this niche.