How does Toshiba plan to move forward in the wake of HD DVD's demise? The company's CEO says improved DVD upconversion is among the strategies to be pursued. Here's a nugget from a
Wall Street Journal
interview with Atsutoshi Nishida: "If you watch standard DVDs on our players, the images are of very high quality because they include an 'upconverting' feature. And we're going to improve this even more, so that consumers won't be able to tell the difference from HD DVD images. The players would be much cheaper than Blu-ray players too."