Audio Video News

The first projector in SIM2's new Multimedia Grand Cinema C3X series was demonstrated to the press last week at the Italian Trade Council's New York City headquarters. SIM2 invested $5 million developing the new C3X projector. The few 3-chip DLP designs that have been introduced to the consumer market so far are large, heavy, and expensive. SIM2 appears to have solved the large and heavy issues. At a svelte 19 pounds, the C3X is not much more massive than the company's 1-chip models, and only about twice their compact size.

TiVo Inc. last week launched a new interactive advertising technology with ad campaigns from General Motors and The WB Television Network. The new technology enables advertisers to insert a customized "tag" in their commercial, replacing the generic ad tags previously used by TiVo's advertising clients. TiVo customers can select the tag and "telescope" from the traditional 30-second ad to view long-form content, request more information, or take advantage of new recording opportunities. It also ensures advertisers' traditional TV spots will be more visible in TiVo homes, whether viewed in normal play or fast forward mode.

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Sonic Solutions, a leading digital-media software developer, announced last week that it has founded the High Definition Authoring Alliance (HDAA), the first and only worldwide association of DVD authoring houses dedicated to facilitating the rollout of titles for release in the new high-definition HD DVD and Blu-ray optical disc formats. The HDAA is intended to increase momentum for successful introduction of the formats, ensuring the timely availability of quality titles by providing members with exclusive access to key information, HD-enabled tools, and comprehensive training.