Door locks are not meant to be cool. Door locks are not meant to be sexy. Door lock are supposed to be utilitarian devices that keep the bad people out of your house when you’re not home, and require limited access by using a good, old-fashioned key, the way our forefathers intended.
These are all things that Goji has clearly never heard, because the company’s new Smart Lock is by far the sexiest industrial design I’ve seen on a door lock. In fact, I think that Goji might do for the smart lock what Nest did for the smart thermostat.