Tom Norton

Blame Sony's Chief Boss Howard Stringer for commenting that OLED sounds like a Norse god. But it's not. It's an ultra flat display technology with an inherently outstanding black level. Last year, Sony showed a number of small 11-inch models, together with a slightly larger prototype. The display was essentially the same this year, except that the design has been refined and the 11-incher is actually on sale now for $2500. OLED is currently expensive to manufacturer in larger screen sizes, and reportedly has a shorter life than LCD and plasma displays. But the pictures on these small screens sure looked fantastic.

Sony's new XBR8 series uses LED backlighting with local dimming. Shown here was a demo setup in which you can see a single cluster (of the many--number not specified which will be positioned behind the panel) of red, green, and blue backlights. The interesting feature here is the presence of two green LEDs. That's not so puzzling when you realize that in our HD color TV system the luminance signal is encoded with more green information than red and blue put together.

Sony held an event in New York last week to fill in the press on its new sets for 2018. These were first seen at the 2018 CES, though without prices or delivery dates. We now have that information, and all of the 2018 Sony models should be available at a store near you soon, if they’re not already there.

In addition to its usual tsunami of new sets, Sony is offering an optional angled stand for many of its models up to 55". The stand tilts the set upwards slightly, so when the set is positioned on low, European-style furniture (think IKEA) it aims upward at the viewer. If you like the stand but not the angle it will also accommodate the usual vertical stance.