AT A GLANCE
Effective voice search function
Powerful quad-core processor
ASAP feature loads movies for instant playback
HDMI CEC functionality
Voice search and watchlists not functional for all services
Limited on-demand video apps
Fire TV is a solid performer, but it needs more content and services, and a global search option, to make it a hit.
Amazon surprised the world last week by announcing the details of its new standalone media player, the Amazon Fire TV, on the very same day it was released for sale. Priced at $99, Fire TV is positioned to compete with the top-selling Apple TV and Roku 3 box.