Plasma's Got Game

What a difference a year makes. It wasn't long ago when LCD sales were trumping plasma in flat-panel land. But manufacturers like LG and Panasonic now expect higher plasma sales in 2008, according to Reuters.

What happened? Though plasma is looking bigger and better than ever, the real story is not so much the resurgence of plasma as the fluctuations in LCD manufacturing.

Makers of LCD panels ramped up too fast, glutted the market, and enjoyed burgeoning sales. But shrinking profit margins caused them to hit the brakes. Now LCD supplies are down and prices are up. And that has become an opportunity for plasma.

X