Circuit City Struggles for Survival
According to TWICE, the company is getting as hard-knuckled with business partners as it is with employees, renegotiating terms with vendors and service-plan providers. Marketing initiatives include a "basket of goods" that would add accessories, warranties, and installation to TV pricetags. And new store operating procedures will relieve surviving personnel of redundant tasks, leaving them more time to sell stuff, to the best of their abilities.
Perhaps the most notable news in Circuit's turnaround plans will be the opening of 65 new stores in 2007 and 100 more in 2008. And so the fight for survival continues in the increasingly Darwinian world of CE retailing.