Blockbuster Rents Movies on SD Cards

Would you like to rent a movie on an SD Card? A Blockbuster experiment will let you do just that.

Of course there's a DRM-related catch. The rental is good for 30 days from purchase. Once you've begun watching the movie, you have 48 hours to finish it. The card-delivered movies will play on any device with an SD slot, such as a computer or Blu-ray player. Titles will be from Paramount and Warner and some will rent for as little as $1.99.

The experiment is running at Dallas-area Blockbuster stores and Hollywood Video stores in Seattle and Portland. It uses technology from NCR Entertainment and MOD Systems. You rent from a kiosk, so maybe there'd be less waiting in line. (This approach implies that the kiosk might move elsewhere. Redbox kiosks are already appearing outside Walmart stores.)

See Home Media.

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