I'll admit, when Circuit City proposed, and then shoddily implemented, something called <a href="http://en.wikipedia.org/wiki/DIVX_(Digital_Video_Express)" target="new">Divx</a>, as an alternative to the just born and still struggling DVD format, I did wish things upon them that only Johnny Carson's Carnac the Magnificent could have imagined. You know, things like "May the fleas of a thousand camels nest in your shorts." Divx discs were designed around the rental model, except without the hassle of a return. Buy them for $4 and you could watch them for 48 hours after the first play. You could buy a few more days at a later date, or convert them to "silver" for some other higher price. In the end though, they would be unplayable landfill. Of course such Tom Foolery required a dedicated Divx player which, if you were foolish enough to buy one, would now join the discs at the landfill. I've never seen such corporate "hey-that's-a-great-idea-nah-forget-it"-ism before. In about six months, Divx had come and gone.