$149 (32 GB), $199 (62 GB)
AT A GLANCE
Touch surface remote
Dedicated App Store
Snazzy photo slide shows
Arduous ID and password entries
Weak implementation of Siri
Lacks 4K video support
Apple TV Gen 4 brings a better remote to the table but fails to soar above other top streaming devices.
When Apple TV debuted in 2007, dozens of rival media receivers were already in place. At a time when TVs were too dumb to do their own streaming, Apple TV came along mainly to benefit iTunes users. Since then, other media players have come and gone, but Apple has persevered. The company recently shipped Gen 4.
What’s different in 2016 is that most consumers now own a smart TV, media receiver, game console, or Blu-ray player connected to the Internet. Unless Gen 4 can deliver a richer experience over other Internet appliances, notably the Roku 4 Streaming Player (see review, this issue), Apple TV will be a tough sell.