Signals

Boy, do I feel like a dope. I was under the impression that the decades of conspicuous consumption were finished. What with all the Occupy protesters and unemployed French literature majors out there, I thought that anything ostentatious was unfashionable. Or, as French literature majors would say, passé.

When you buy a Rolex Submariner from a guy with a dozen of them in a cardboard box in Times Square, there is absolutely no chance of misunderstanding. Both parties fully understand that the timepieces in question are fakes. But what if you buy a pair of high-end headphones from that kind-of-weird stereo store across from the mall?

There is one thing that Disney does better than anyone: monetize intellectual property. It isn’t easy to build an empire on the back of a rodent (trust me, I’ve tried) but Walt pulled it off. Now, with its newest acquisition, Disney is ready to expand beyond its earthly properties.

TV manufacturing is a tough business. You’re making a perfectly good black-and-white TV and then someone comes along with a color TV. So you need to make color TVs. Then TVs become digital. Then they become high-def. Then they become flat. Then they become big. Then they become 3D. Then they become really big. Then they become 4K. It just never ends.

A post on the Olive One by my colleague Al Griffin got me to thinking. For a modest dollar sum, you can own a cool audio component with audiophile-quality specifications. But here’s the paradox: if it doesn’t cost an arm and a leg, can audio gear really have audiophile cache?

So you’re a committed audiophile. You used a laser to precisely toe in your front loudspeakers. You lie awake at night worrying about that 2-dB dip at 9 kHz in your room’s frequency response. You hire Mike Mettler to hand-deliver every issue of S+V. [I aim to please —Ed.] Well, that’s great.

Scientists, who apparently never cease thinking of things that would never occur to me, have demonstrated that it is possible to store digital data in molecular form. As reported in Nature, a team of brainiacs stored the text of all 154 of Shakespeare’s sonnets, a photo of their institute’s building, and a copy of a paper by Watson and Crick, as DNA sequences.