SOUL Electronics: Tough Headphones for Tough Men
Kennedy Davis answered the question this way: “We already have a broad range of ambassadors: Usain Bolt, Tim, Brendan. I think we have it all covered. And in our research, we found that women are less of a household name.” Woah. Back up. Women are less of a household name? Serena and Venus Williams? Maria Sharapova? Anna Kournikova? Danica Patrick? Lindsey Vonn? Missy Franklin? Mia Hamm? Misty-May Treanor and Kerri Walsh-Jennings? None of those names ring a bell? The 2014 Olympics are on the way, with some of the best and brightest women in the world ripe for the endorsement picking. But, it seems, none of them will be stepping on the medal podium with SOUL headphones around their neck.It’s a shame, really, perhaps especially when a company has a woman as CEO. But SOUL Electronics is keeping it’s evolution and innovation to slapping some bluetooth modules in their already existing sport headphones. I suppose that justifies a press conference, but personally, I was hoping for something just a little more revolutionary.