Showtime to Offer HDTV Programming
As much as 60% of Showtime's prime-time content will be produced in the new format next year. The report cautions viewers not to expect re-runs to be upgraded to high-definition---only a small fraction of the network's video library will be transferred to HDTV. Greenberg says the cost of transferring old material to the new format isn't justified.
"I don't feel the need to go back and spend $20 to $30 million on transferring old programming," he told Communications Daily. Viewers without HDTV receivers will be able to watch the new programs on their old equipment with converter boxes from companies such as General Instruments and Scientific-Atlanta. Pricing for Showtime's HDTV offerings hasn't been finalized.