Samsung's new SP-A800 1080p projector, (under $10,000, available Q4 2007), was being demonstrated by video expert Joe Kane, who was heavily involved with Samsung in its development. It exhibited technically flawless color, crisp but natural detail across the entire screen, outstanding optics (I didn't sit close enough to judge for color fringing, but Joe said that superior optics to eliminate this aberration were a key element in the design), and excellent brightness on a 10-foot screen (a new Stewart Studiotek 130) screen using that company's new, fine-trained screen finish optimized for 1080p projection. It also has an iris with Light, Middle, Deep, and Auto settings (no word on how or how well the Auto iris function works, and Joe used the Middle and Light settings for the demo).