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LG today announced 30- to 45-percent price reductions for its new flat EF9500 series and curved EG9600 series 4K OLED TVs and introduced a 55-inch 1080p model that will sell for $2,000 starting October 18, making it the company’s least expensive OLED model to date.

Instant $1,000 rebates on the 55-and 65-inch EF9500 and EF9600 series flat and curved screen models result in net prices of $3,000 and $5,000, respectively.

The new 55-inch 55EG9100, currently priced online at $2,300, drops to $2,000 with a $500 instant rebate that becomes available October 18.

LG also dropped the price of the 55EC9300 55-inch 1080p curved-screen model to $1,800 “while supplies last.”

LG said “significant manufacturing efficiencies” have made the price reductions possible.

More information is available at lg.com.