CES 2010

Perhaps the most highlighted section of Hitachi's booth is called Style Unlimited, in which the current Ultra Thin TVs are wrapped in various designer frames, including the gold-leaf pictured here. The gold leaf was applied by a company called Hakuichi, one of the most famous in Japan for this skill. Hitachi had several people in the booth asking attendees which designs they preferred to gather data on the US market. Some of the designs were way cool and very beautiful, but I always prefer a black bezel that calls as little attention to itself as possible, and I said so to the pollster. However, I realize that I'm quite geeky and many Joe the (insert occupation here) types might really like this idea.