Monster has embarked on a full frontal assault against the idea that "all HDMI cables are alike" with combination of education and marketing that will include the introduction of five rating levels for its HDMI cables. The top-end "Ultimate High Speed" HDMI cables will fall under Monster's "Cable for Life" program. HDMI cables with this rating will be "performance guaranteed", and Monster says they will replace the cables if the performance of future sources begin to outstrip what the cable is capable of.

The item that elicited the most "oohs" and "aahs" from the normally jaded journalistic crowd was a cable wrap and zipper combo, called Cable-It, that easily "wrapped" cable bundles with a plastic (black or white) coil. Individual cable ends or entire cables are still easily accessible.