Greetings from NAB

This week, I'm in Las Vegas for the National Association of Broadcasters (NAB) convention. (It seems like only yesterday that I was here for CES, but it was actually three months ago!) Many have questioned my reasons for attending this trade show, which is aimed at broadcasting and content professionals rather than consumers. It's quite simple, really—I'm here to answer one basic question: How is the consumer experience impacted and improved by what is we see at NAB?

I'm covering the show as part of Team TWiT, headed by Leo Laporte, host of The Tech Guy, an international radio talk show aimed at technology consumers on which I'm a regular guest. TWiT is the official podcaster at NAB, producing about 20 hours of video coverage from Monday, April 11, through Thursday, April 14. Most of that coverage will be streamed live from, primarily from 9:00 AM to 1:00 or 2:00 PM each day. Interestingly, our coverage uses the same platform—IPTV—that will undoubtedly be a big part of what NAB is all about.

I'll be on camera Monday, Tuesday, and Wednesday mornings. From 9:00 to 10:00 AM on Monday, I'll be with Leo from the TWiT stage, where we'll interview Derek Smith, CEO of SpectraCal, developer of the CalMan calibration software. Then, from 10:30 AM to 12:00 noon, I'll be roaming the show floor with Leo and a camera crew equipped to stream wirelessly to the Internet. We'll be talking with representatives from three major companies—Panasonic, JVC, and Sony—about how their announcements at the show will affect the consumer experience. Our first guest will be Eisuke Tsuyuzaki, CTO of Panasonic USA, a very smart and articulate fellow who should have some interesting things to say.

On Tuesday, I'll be on the stage with Leo from 9:00 to 11:00 AM, and our guests will include Jason Power, senior director of Dolby's broadcast division; Tim Carroll of Linear Acoustic talking about controlling the volume of TV commercials; and Fred Kitson, CTO of DTS. My final appearance will be Wednesday from 10:00 to 11:00 AM, when our guests will include Namit Mulhotra, CEO of Prime Focus, which is doing the 2D-to-3D conversion of Star Wars Episode I: The Phantom Menace.

If you can't catch the live stream, all of TWiT's coverage will be available as podcasts at a day or two after they are recorded. In addition, our from-the-floor segment on Monday will become this week's episode of my Home Theater Geeks podcast, and I'll be linking to that and the other segments on which I appear right here at UAV. I'll also be posting my own photos and blogs from the show, so I hope you'll come back often to see what's new in the world of content creation and delivery and how that will affect your experience of watching movies and TV. It should be an interesting week!

Share | |
applebyter's picture

Vaguely related to this blog, I was wondering what were visitors opinions about audio and video podcasts? I find them annoying as they force me to listen or watch through the material to find the short segment of interest to me. I would much rather have the material in a written form online so that I could quickly find what I want and skim or read it as appropriate. So far I've refused to watch things from just because it is presented in video and it takes too long to get the information I want; despite the site covering many topics of interest to me.

What do others think about this?

Scott Wilkinson's picture
You're the first person I know of to express this opinion. Do you feel the same way about watching TV or listening to the radio? Essentially, TWiT is an online, on-demand TV and radio station that provides highly targeted, focused programming for specific interests that you can watch or listen to at your convenience rather than on a broadcast schedule. I listen to various shows while driving, which I do a lot in L.A.! You say that TWiT covers many topics of interest to you, so why wouldn't you want to watch or listen to entire shows? Who knows what you might learn?
Jarod's picture

I absolutely love the podcasts! A wealth of awesome info and you get to hear and see insiders and pros in the industry! I play them when im getting ready for work or if im eating a meal and only have my laptop. I watch each episode twice in case I missed a factoid.

Jarod's picture

Looking forward to it Scott!

applebyter's picture

I don't have the time to watch entire shows or listen to entire podcasts. If I'm looking for information, I prefer to get it quickly. Even the cnet format of short videos on specific topics doesn't suit me. I find that the presentation takes too much time to convey the information. With pod- and vod- casts I often find that I already know much of the information being presented and I'm looking for the 5-10% of the cast that provides me with new information. I don't view pod- or vod- casts as entertainment. I also don't watch TV or listen to radio for information, aside from radio news in the morning for a quick overview of information. So, while I can see the argument that content providers like TWiT are highly focused, they can't be focused enough for individuals, the content is still edited for the average viewer in the target audience. Give me a good AI system that produces my individualised content and I may find it meets my needs.

randbirgs's picture

In its place of being greeted as they must be greeted: huge safety aides, I'm here to inform you it's easier the classic greetings.

Enter your Sound & Vision username.
Enter the password that accompanies your username.