Audio Video News

Netflix streaming is projected to double and then some in the next three years, increasing from 8.6 billion hours to between 14.3 billion and 21.8 billion hours by 2019, according to a report by MediaPost. This would catapult the popular streaming service from its current 6 percent share of “linear TV viewing” in the U.S. to between 12 and 22 percent based on estimates by MoffettNathanson Research.

The increase sets the stage for price hikes considering Netflix has a 40 percent share of the total pay TV market and charges on average about one tenth of the $88 the average U.S. household pays for cable every month.

Get the full story at mediapost.com.