Audio Video News

Wasting no time to prime the holiday selling season, Amazon today launched the “Black Friday Deals Store” and said Prime members, who pay $99 a year to get benefits such as free two-day shipping, will get early access to its one-per-customer Lightning Deals.

The online store will remain open through December 22. Among the deals currently listed on the site is the “40% off Select LGLG 4K TVs store” offer shown in the photo.

The Amazon press release announcing the store listed a number of other deals, including “30% off Sony XBR55X900C 55-inch 4K Ultra HD TV with a Blu-ray player” and “Optoma HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for less than $800.” However, these items do not turn up in a search of the site.

When we asked Amazon what gives, a spokesperson said those particular deals aren’t live yet but will be offered “some time between now and December 22.” She then pointed us to the current deals on the Sony and Optoma products:

• Sony XBR-55X900C 55-inch 4K Ultra HD TV, $1,998
• Sony BDP-S5300 Blu-ray Player, $78
• Optomo HD37 1080p DLP projector, $999