Audio Video News

Currently, a relative handful of people worldwide subscribe to Internet-on-TV services. However, according to a recent study by <A HREF="http://www.sriconsulting.com/">SRI Consulting</A>, a research firm based in Menlo Park, California, the number of Net-TV subscribers will mushroom to over 12 million in less than four years, and the cable industry is in the best position to serve these new customers.

If the early numbers are any indication, HDTV will have plenty of support from the broadcast/production end of the media business. According to a recent survey conducted by <A HREF="http://www.scri.com">SCRI International, Inc.</A>, more than 40% of broadcast and production facilities around the world have already purchased and/or expect to purchase HDTV production/broadcast equipment by the year 2000.

The Internet is "more than a marketing medium---it's a revenue stream," says <A HREF="http://www.newlinecinema.com/">New Line Cinema</A>'s Gordon Paddison, one of a growing army of Hollywood promoters who are using the Internet to build interest in current films as well as those that are about to be released. Paddison has run several promotions on <A HREF="http://www.yahoo.com/">Yahoo.com</A> that have lured thousands of customers into theaters to redeem coupons available only on the Web.

Last week, <A HREF="http://www.mvis.com/">Microvision, Inc.</A> announced that it has successfully conducted its first demonstrations of a laser-projection television display. The company claims that the full-color 17" image projected by the prototype system has the resolution of a VGA computer monitor and provides full-motion video. With additional development, the company plans to increase the size of the projected image and improve the resolution to extremely high levels that "exceed high-definition television (HDTV)." Prototypes are planned to be unveiled later this year.

V<I>al Kilmer, Meg Ryan, Kyle MacLachlan, Kevin Dillon, Frank Whaley, Kathleen Quinlan. Directed by Oliver Stone. Aspect ratio: 2.35:1 (letterbox). Dolby Digital 5.1. 135 minutes. 1991. Live Entertainment 60451. Rated R. $29.95.</I>

In March, the <A HREF="http://www.fcc.gov">Federal Communications Commission</A> adopted new technical standards for so-called "V-chips"---programmable controllers that selectively block programs containing excessive violence, profanity, or sex. The regulations passed with congressional and presidential approval and were heralded as an empowering solution for working parents unable to supervise their children's viewing habits. A voluntary ratings system codes each program for objectionable material, and that code is transmitted with the program. Owners of V-chip-equipped receivers will be able to lock out any broadcast they deem unsuitable.

Bringing digital television to your home is not going to be cheap. And it's not only consumers who are going to have to pony up. Broadcasters and their distribution partners, whether cable or satellite, will be investing heavily in new digital technology that will require major upgrades to existing networks. But if someone's got to pay, then someone else will certainly benefit.