HT Staff

The results of last week’s survey are in. We asked if you use your smartphone or tablet to control A/V gear and nearly two-thirds of the 838 respondents said no, although...

3D was largely shrugged off in last week’s Home Theater poll. In response to the question “What’s your take on 3DTV,” more than half of respondents (61%) selected “I don’t care about 3D one way or the other” (45%) or “I couldn’t care less…” (12% for owners of active 3D TVs and 4% for owners of passive 3D TVs). Only 13% reported “loving” 3D, while 20% said they watch 3D programs occasionally. Wearing glasses is apparently not an issue for those who like 3D: Only 5% of respondents chose “3D glasses drive me crazy.” And if you're on the fence and looking for a 3D movie to check out, Oz the Great and Powerful was singled out as an exemplary example of 3D in action. Here’s a complete breakdown of the survey results...

The Home Entertainment 2001 Show, held in New York City May 11-13, 2001, has received high marks and a standing ovation from show attendees, who came to experience some of the most innovative and exciting consumer electronics products in decades.

We are seeking a seasoned sales professional to sell both print and online advertising in west coast territory for 2 leading enthusiast magazines and 3 websites in the home entertainment/consumer electronics industry.

• Strong sales, presentation and negotiating skills
• Develop new and cultivate existing business within the region (consultative sales skills a must!)
• Ability to develop key client, agency and industry relationships at all levels.
• Innovative and creative sales approach with strong business acumen
• Must be well organized and have excellent verbal and written communication skills.
• Promote and sell high-profile special projects (i.e. single-sponsored special sections, supplements, online events)
• Travel for in-person client meetings and tradeshows
• Prospect within territory for all potential advertisers
• Maintain and grow substantial existing advertising base
• Maintain database of all advertisers and prospects within territory
• Plan and execute strategy to communicate features/benefits of all products to prospects and advertisers
• Know all products and how to best present them
• Follow through on sales and commitments with advertisers, prospects and peers
• Submit thorough, accurate, timely reports and paperwork
• Research prospects and advertisers to be familiar with their businesses
• Revenue growth for online, print, events, sponsorships and custom publishing
• Experience in making sales calls and closing business is a MUST

Please send resumes and salary history to resumes@primedia.com