Geoffrey Morrison

Synopsis of every tech article in the days leading up to a new Apple release: “OMG STFU this new Apple thing is gonna be AMAZING!!!! I heard from a guy who knew a guy who saw a guy who says...”

And the days right after: “OMG stupid Apple, this new iThing didn’t cure all disease or make me immortal. Apple SUXORS!”

Yep, there’s a new iPad. Yep, it’s got more moreness. So let me say this: Yep, the new iPad is the best tablet you can buy... just like the old one. Cutting through the hype and BS, here’s why.

No spoilers without warning though.

First, a recommendation…

One of the most popular - and in truth, most valid - ways of comparing two products is to, well, directly compare two products. A battle royale, two-enter-one-leaves style of head-to-head competition where it's clear which product is the victor.

Done correctly, direct A/B comparisons are by far the most accurate ways of determining product superiority.

The problem is, they're often not done correctly. Sometimes, they can't be done correctly. In those cases, the results couldn't be further from accurate.

Everyone else is doing those Black Friday shopping guides. We do things a bit differently here at the Tech2 shack on the S+V compound.

Knowing how many people have smartphones, and would rather look at them then stare at the schlub in front of them in line, we present “Stuff to Read While Waiting in Line.” Or, to translate for the New Yorkers out there: “Stuff to Read While Waiting on Line.”

You’ll laugh, you’ll cry, you’ll burp turkey from yesterday.